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Meet the Woman Making Everyday Healthcare Feel Less Boring

  Somalens Co-founder Joy Bachashe Samuel is helping reshape digital health through missions, streaks and rewards designed to make healthy habits more engaging. Healthcare is important, but for many people, managing it can feel repetitive, complicated and easy to ignore. From remembering medication to monitoring daily symptoms, maintaining healthy habits often requires a level of consistency that can be difficult to sustain. Joy Bachashe Samuel , Co-founder and Lead UX Designer at Somalens , is working to change that experience. Somalens , a Nigerian-founded digital health platform registered in the United States, has launched a new gamified experience that transforms everyday wellness activities into missions, streaks and rewards. The update is designed to help users become more intentional about their health while making the process feel simpler and more motivating. Rather than presenting health management as another list of obligations, Somalens encourages users to take sm...
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UK-Based Nigerian Innovator Joy Bachashe Samuel Leads Somalens’ Push to Gamify Everyday Health

  The digital health platform has introduced health missions, streaks and virtual rewards in a major product update aimed at encouraging healthier daily habits. Somalens, a Nigerian-founded digital health platform registered in the United States, has launched a new gamified health experience designed to help users become more consistent with their everyday wellbeing. The latest update introduces health missions, progress streaks, levels and SOMA Coins, allowing users to track wellness activities and receive virtual rewards for completing selected actions. The product development was co-led by UK-based Nigerian technology professional Joy Bachashe Samuel, Co-founder and Lead UX Designer at Somalens. Joy Bachashe Samuel, played a central role in shaping the user experience, redesigning the platform’s home screen and translating the company’s health-engagement goals into accessible product features. According to the company, the update responds to a common challenge within digita...

Somalens to Advance Inclusive Healthcare Through Technology, Says Co-founder Joy Bachashe Samuel

Less than a few months after its December 2025 launch, digital health platform Somalens is entering a new phase, with Co-founder and Product Designer Joy Bachashe Samuel championing a vision for healthcare technology that is more inclusive, accessible and engaging. When Somalens officially launched in December 2025 , the idea was bigger than simply putting another health application on people's phones. The team wanted to explore how technology could help ordinary people become more engaged with their everyday health, while creating an experience that felt approachable rather than intimidating. Two months later, the young health-tech platform is already evolving. At the centre of that evolution is Joy Bachashe Samuel , the Nigerian-born, UK-based Co-founder and Product Designer helping shape the product's experience, strategy and approach to inclusive digital healthcare. Now, following the introduction of a new gamified experience on Somalens, Samuel believes the next chapte...