Somalens Co-founder Joy Bachashe Samuel is helping reshape digital health through missions, streaks and rewards designed to make healthy habits more engaging.
Healthcare is important, but for many people, managing it can feel repetitive, complicated and easy to ignore. From remembering medication to monitoring daily symptoms, maintaining healthy habits often requires a level of consistency that can be difficult to sustain.
Joy Bachashe Samuel, Co-founder and Lead UX Designer at Somalens, is working to change that experience.
Somalens, a Nigerian-founded digital health platform registered in the United States, has launched a new gamified experience that transforms everyday wellness activities into missions, streaks and rewards. The update is designed to help users become more intentional about their health while making the process feel simpler and more motivating.
Rather than presenting health management as another list of obligations, Somalens encourages users to take small, consistent actions and recognise their progress along the way.
Turning everyday health into an experience
The new Somalens update introduces three key elements: health missions, progress streaks and SOMA Coins.
Users can complete health-related activities, maintain streaks by staying consistent and earn SOMA Coins as they make progress. These features bring a sense of achievement to everyday actions that can often feel routine or easy to postpone.
The platform also includes daily health check-ins, personalised wellness insights, medication reminders and tools that help users monitor changes in how they feel over time.
For Joy Bachashe Samuel, the goal is not to make light of healthcare, but to design an experience that people are more likely to return to.
“Taking care of your health should not always feel clinical, overwhelming or boring,” she says. “We wanted to create an experience that encourages people to pay attention to their wellbeing through small actions they can realistically maintain.”
Designing healthcare around real people
Based in the United Kingdom, Joy Bachashe Samuel, has spent more than six years working across product design, user experience and digital technology. Her work on Somalens focuses on understanding how people interact with health information and translating complex processes into accessible digital experiences.
As Co-founder and Lead UX Designer, she has helped shape the product’s direction, redesigned its home experience and led the development of features intended to improve user engagement and retention.
Her approach places human behaviour at the centre of the design process. Instead of expecting people to suddenly become perfectly disciplined, the product uses familiar concepts such as levels, rewards and visible progress to encourage consistency.
“People already understand streaks, missions and rewards because they experience them in other digital products,” Joy explains. “We are applying those familiar ideas to something that genuinely matters—their everyday health.”
More than a visual redesign
Although the latest update introduces a refreshed home screen, the changes extend beyond appearance.
The redesigned experience gives users a clearer view of their health activities, progress and personalised insights. It also brings essential features together in one place, helping users understand what action they can take next.
Somalens does not replace professional medical care or provide a final diagnosis. Instead, it supports users in recording symptoms, monitoring daily wellbeing and becoming more informed about patterns in their health.
This distinction is central to the company’s vision. The platform is designed to complement, rather than compete with, the relationship between individuals and qualified healthcare professionals.
A new direction for digital health
The launch reflects a wider shift in digital healthcare: people do not only need access to health tools; they also need meaningful reasons to keep using them.
Somalens is responding to that challenge by treating engagement as an essential part of healthcare design. Its latest features recognise that building healthier habits often happens through repeated, manageable actions rather than dramatic overnight changes.
For Samuel, the update represents another step towards creating healthcare technology that feels more inclusive, understandable and relevant to everyday life.
“Good health technology should not simply give people information,” she says. “It should help them feel supported, motivated and capable of taking the next step.”
With its combination of health tracking, personalised insights and gamified experiences, Somalens is positioning itself as a fresh voice in the evolving digital health landscape—proving that taking care of yourself can be important without feeling boring.
Somalens is available on the Apple App Store and Google Play Store. More information is available at www.somalens.com
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